SOLDES
Jusqu'à -70% sur une sélection d'articles*
Suicide Announcement. How Promising the Future Can Kill Your Present
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- Nombre de pages187
- FormatePub
- ISBN978-3-565-26085-0
- EAN9783565260850
- Date de parution20/02/2026
- Protection num.pas de protection
- Taille707 Ko
- Infos supplémentairesepub
- ÉditeurEmphaloz Publishing House
Résumé
In 1983, Adam Osborne stood on a stage and bragged about his company's next computer. It was going to be faster, better, and cheaper than the current model. The audience loved it. They loved it so much that they stopped buying the current model immediately, waiting for the new one. The problem? The new one wasn't ready. Cash flow dried up, inventory piled up, and the company went bankrupt.
This is the "Osborne Effect"-the act of unintentionally destroying your own business by announcing a future product too early.
This book analyzes the history of corporate self-sabotage, from the Sega Saturn launch to the decline of auto manufacturers who tease EVs years in advance. It is a study in the delicate art of timing. How do you build hype without killing current sales? How do you manage the "innovator's dilemma" without falling into the "marketing suicide trap"? A crucial read for founders and marketers on the dangers of letting your mouth run faster than your supply chain.
This book analyzes the history of corporate self-sabotage, from the Sega Saturn launch to the decline of auto manufacturers who tease EVs years in advance. It is a study in the delicate art of timing. How do you build hype without killing current sales? How do you manage the "innovator's dilemma" without falling into the "marketing suicide trap"? A crucial read for founders and marketers on the dangers of letting your mouth run faster than your supply chain.