Strategy and technology - Towards technology based sustainable competitive advantage - E-book - ePub

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Victoire de Margerie - Strategy and technology - Towards technology based sustainable competitive advantage.
Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions... Lire la suite
20,99 € E-book - ePub
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Résumé

Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.

Caractéristiques

  • Date de parution
    01/05/2009
  • Editeur
  • ISBN
    978-2-336-25679-5
  • EAN
    9782336256795
  • Format
    ePub
  • Nb. de pages
    294 pages
  • Caractéristiques du format ePub
    • Pages
      294
    • Protection num.
      Digital Watermarking
    • Imprimable
      01 page(s) autorisée(s)
    • Copier coller
      01 page(s) autorisée(s)

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20,99 €