Strategy and technology. Towards technology based sustainable competitive advantage
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- Nombre de pages294
- FormatePub
- ISBN978-2-336-25679-5
- EAN9782336256795
- Date de parution01/05/2009
- Copier Coller01 page(s) autorisée(s)
- Protection num.Digital Watermarking
- Taille9 Mo
- ÉditeurL'Harmattan
Résumé
Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.
Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.
