Strategy and technology - Towards technology based sustainable competitive advantage

  • L'Harmattan

  • Paru le : 01/05/2009
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Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions... > Lire la suite
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Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.
  • Date de parution : 01/05/2009
  • Editeur : L'Harmattan
  • ISBN : 978-2-336-25679-5
  • EAN : 9782336256795
  • Format : ePub
  • Nb. de pages : 294 pages
  • Caractéristiques du format ePub
    • Pages : 294
    • Protection num. : Digital Watermarking
    • Imprimable : Autorisé
    • Copier coller : Autorisé
Victoire de Margerie - Strategy and technology - Towards technology based sustainable competitive advantage.
Strategy and technology. Towards technology based sustainable competitive...
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