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Speak, Memorably. The Art of Captivating an Audience
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- Nombre de pages288
- FormatePub
- ISBN978-0-06-341520-1
- EAN9780063415201
- Date de parution10/06/2025
- Protection num.Adobe DRM
- Infos supplémentairesepub
- ÉditeurHarper Business
Résumé
The media guru and bestselling author of Pitch Perfect helps professionals improve their public speaking, break away from canned communications, and find their true-and most effective-voice no matter the workplace. The business world has adopted the wrong definition of successful communication. For many years, being "on message" was considered the prime directive. The overwhelming majority of professionals today exist in a rigidly narrow range of bland rhetoric, throwing around industry buzzwords and empty jargon to create the impression of business savvy.
But when everyone sounds messaged (and the same), no one stands out. And now, with more ways than ever to get your message across, it's never been harder to develop effective communication skills and have your message stick. Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to make their narrative more memorable and distinctive by breaking free from the challenges preventing them from selling their ideas with conviction, motivating their teams during challenging times, or clearly articulating a company's mission.
Speak, Memorably offers concrete strategies and tools to help anyone, in any stage of their career, cut through the numbing sameness of cliches and boring business rhetoric and find their authentic voice. Inspiring and entertaining, it is a masterclass in interpersonal communication and an inspiring call to action for professionals to boost their executive presence, break free from forgettable "brand" speak and instead craft thoughtful and memorable messages.
Speak, Memorably is a masterclass in effective communication that offers concrete strategies to: Master Storytelling and Brevity: Learn the Coppola Storytelling Formula to make your points punchy and memorable, and go on a "Verbal Diet" to ensure your message is always concise and impactful. Eliminate Jargon and Clichés: Escape the conformity trap of empty business jargon and tired clichés to develop an authentic voice that stands out and earns respect.
Strengthen Crucial Soft Skills: Build powerful empathy and likeability to connect with any audience, while learning to combat workplace communication issues like mansplaining and theftosterone. Improve Your Delivery: Bury the "zombie drone" monotone and discover what to do with your hands so your body language reinforces your message with confidence. Tackle Modern Tech Challenges: Move beyond "death by PowerPoint" and master the art of Zoomgenics to command attention in any virtual or in-person setting.
But when everyone sounds messaged (and the same), no one stands out. And now, with more ways than ever to get your message across, it's never been harder to develop effective communication skills and have your message stick. Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to make their narrative more memorable and distinctive by breaking free from the challenges preventing them from selling their ideas with conviction, motivating their teams during challenging times, or clearly articulating a company's mission.
Speak, Memorably offers concrete strategies and tools to help anyone, in any stage of their career, cut through the numbing sameness of cliches and boring business rhetoric and find their authentic voice. Inspiring and entertaining, it is a masterclass in interpersonal communication and an inspiring call to action for professionals to boost their executive presence, break free from forgettable "brand" speak and instead craft thoughtful and memorable messages.
Speak, Memorably is a masterclass in effective communication that offers concrete strategies to: Master Storytelling and Brevity: Learn the Coppola Storytelling Formula to make your points punchy and memorable, and go on a "Verbal Diet" to ensure your message is always concise and impactful. Eliminate Jargon and Clichés: Escape the conformity trap of empty business jargon and tired clichés to develop an authentic voice that stands out and earns respect.
Strengthen Crucial Soft Skills: Build powerful empathy and likeability to connect with any audience, while learning to combat workplace communication issues like mansplaining and theftosterone. Improve Your Delivery: Bury the "zombie drone" monotone and discover what to do with your hands so your body language reinforces your message with confidence. Tackle Modern Tech Challenges: Move beyond "death by PowerPoint" and master the art of Zoomgenics to command attention in any virtual or in-person setting.
