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Small Business Digital Marketing Simplified: Kenyan Edition
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Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
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- FormatePub
- ISBN8233006319
- EAN9798233006319
- Date de parution28/03/2026
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurLinda Balsamo
Résumé
Right now, a digitally savvy competitor is using cheap online tools to steal your customers. The business landscape is moving at a ridiculously fast pace. Artificial intelligence, short-form video, and highly targeted social media algorithms have completely leveled the playing field. If you are still relying entirely on lucky foot traffic and accidental word of mouth, your business is actively losing money every single day.
You do not need a massive corporate budget to fight back. You do not need to hire an expensive, out-of-touch marketing agency. You only need to weaponize the one massive advantage you already possess: a deep, intimate understanding of your local customers. This book is your survival guide and your growth engine. It bridges the massive gap between the traditional small business world and the hyper-competitive digital space.
Inside, you will discover the exact strategies to turn your everyday customer insights into highly profitable online campaigns. Read this book to discover: The 135-Shilling Strategy: How to run highly profitable Facebook ads on a micro-budget without risking your cash flow. The "Bridge" Technique: The exact copywriting formula to stop distracted social media scrollers in their tracks and force them to pay attention to your business.
The SCAMPER Framework: How to easily restructure your boring products and services into irresistible, high-margin offers that practically sell themselves online. The Local PR Machine: How to get free, high-authority media coverage in your community to instantly build massive trust. The Referral Multiplier: How to stop leaving word of mouth to chance and build a structured system that actively rewards customers for bringing you new business.
Every chapter is packed with real-world examples and concludes with strict, step-by-step practical exercises. You will not just read about marketing; you will actively build your digital engine as you turn the pages.
You do not need a massive corporate budget to fight back. You do not need to hire an expensive, out-of-touch marketing agency. You only need to weaponize the one massive advantage you already possess: a deep, intimate understanding of your local customers. This book is your survival guide and your growth engine. It bridges the massive gap between the traditional small business world and the hyper-competitive digital space.
Inside, you will discover the exact strategies to turn your everyday customer insights into highly profitable online campaigns. Read this book to discover: The 135-Shilling Strategy: How to run highly profitable Facebook ads on a micro-budget without risking your cash flow. The "Bridge" Technique: The exact copywriting formula to stop distracted social media scrollers in their tracks and force them to pay attention to your business.
The SCAMPER Framework: How to easily restructure your boring products and services into irresistible, high-margin offers that practically sell themselves online. The Local PR Machine: How to get free, high-authority media coverage in your community to instantly build massive trust. The Referral Multiplier: How to stop leaving word of mouth to chance and build a structured system that actively rewards customers for bringing you new business.
Every chapter is packed with real-world examples and concludes with strict, step-by-step practical exercises. You will not just read about marketing; you will actively build your digital engine as you turn the pages.