Pricing Tactics

Par : Robert C. Brenner
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Ou planifier dans votre panier
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
  • Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
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  • FormatePub
  • ISBN978-1-930199-23-1
  • EAN9781930199231
  • Date de parution14/09/2013
  • Protection num.pas de protection
  • Infos supplémentairesepub
  • ÉditeurRobert C. Brenner

Résumé

A treasure chest of tips, tricks, and techniques for maximizing profit. Here are tactical actions to help you reach or exceed your strategic pricing objectives. This book describes pricing issues common to business professionals in any industry. Pricing is where the "rubber meets the road." Price is king and it's often the driving force in attracting and retaining clients and customers. Read how small business owners thrive during any economic condition.
Read about raising prices, cutting prices, how to use price specials such as coupons, allowances, and discounts, and how to apply price adjustments. Calculate the sales needed to make a price change work. Understand when a price is needed. Learn the best ways to handle a price increase, how much you can raise your price, stealth pricing, and how to handling price objections and bottom-fishing cheap buyers.
Recognize when you should turn down that job opportunity and know when your price is right.
Robert Brenner is an engineer, consultant, college professor, and teacher with extensive experience in research and information publishing.  A retired Navy mustang (enlisted then officer) with 11 submarine deployments under his belt, he holds a BSEE from the University of New Mexico, an MSEE from the Naval Postgraduate School, and an MSEE from the University of Southern California. He is a recognized Very High Speed Integrated Circuit (VHSIC) microelectronics pioneer and worked in defense R&D before dedicating his energies to writing books full time.  He is the author of over 60 nonfiction self-help books including technical the titles Power Up! The Smart Guide to Home Solar Power; How Solar Works, Backyard Solar Applications, and creative writing titles Describing Action, Describing People, Describing Places, Describing Things, Descriptive Language for Writers, Editors, and Speakers,  The Descriptive Expressions of John Steinbeck, The Descriptive Expressions of Nora Roberts, The Descriptive Expressions of Zane Grey, The Metaphors of Like and general interest titles Bartering Basics, Bigfoot Encounters in Michigan's Thumb, Cataract Surgery Before, During and After, Pricing Tactics, Survive a Power Outage: Emergency Lighting, and Supernatural and Strange Happenings in the Bible Encounters in Michigan's Thumb, Electronic Connectors, Supernatural and Strange Happenings in the Bible.
He has also written articles for popular magazines and podcasts.. A futurist, he enjoys the challenge of research and is currently sharing his knowledge with business and home owners worldwide.