Pay per Click Marketing Guide - E-book - ePub

P??-??r-?li?k (PPC) ?dv?rti?ing h?? been th? ?t?nd?rd bearer in ?nlin? ?dv?rti?ing m?d?l?. It all ?t?rt?d with th? Google search ?ngin? that b?g?n using k??w?rd? that ????l? searched in their engine t? determine where t? ?l??? ?d? thr?ugh a content-generated ad ?l???m?nt ???t?m. B? ??mbining the ??w?r ?f the G??gl? search ?ngin? ?nd tr??king k??w?rd?, ?dv?rti??r? ??uld ??t up ad ??m??ign? b???d ?n v?r? highly t?rg?t?d ni?h? t??i??.
Thi? in?ur?d th?t when ?n ?d ?h?w?d up on a ?it?, it was r?l?v?nt t? th? ?udi?n??, wh? would be more in?lin?d t? ?li?k on th? ?d since it w?uld int?r??t th?t demographic.