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Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won
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- FormatePub
- ISBN8993426228
- EAN9798993426228
- Date de parution04/01/2026
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurA PRECISER
Résumé
Some Brands Grab Our Attention. The Great Ones Win Our Hearts. In Notes from the Brand Stand, Warren Kornblum reflects on what it takes for brands to matter-not just in business, but in people's lives. His perspective is personal, emotional, and supported by decades of firsthand experience. From building his own agency to guiding global icons and advising both ambitious startups and billion-dollar companies, Kornblum has seen branding from every angle.
His core truth is clear: The strongest brands don't just gain market share-they earn Share of Heart. Along the way, you'll be reminded that: Purpose only matters when people can experience it firsthand. Genuine connection endures longer than any product or promotion. Trust is earned over time by consistently showing who you are every single day. A true brand becomes a part of people's lives, not just something they buy.
Notes from the Brand Stand is both insightful and inspiring-a book about the beliefs behind the greatest brands and the lasting connections that make people genuinely care about them. Great brands earn a place in the heart, whether you create them or simply love them. Notes from the Brand Stand is your invitation to begin that journey-one that will change how you view brands and how they can transform the world around you.
His core truth is clear: The strongest brands don't just gain market share-they earn Share of Heart. Along the way, you'll be reminded that: Purpose only matters when people can experience it firsthand. Genuine connection endures longer than any product or promotion. Trust is earned over time by consistently showing who you are every single day. A true brand becomes a part of people's lives, not just something they buy.
Notes from the Brand Stand is both insightful and inspiring-a book about the beliefs behind the greatest brands and the lasting connections that make people genuinely care about them. Great brands earn a place in the heart, whether you create them or simply love them. Notes from the Brand Stand is your invitation to begin that journey-one that will change how you view brands and how they can transform the world around you.