Move Slow and Fix Things. The End of the "Blitzscaling" Era and the Return of Real Business

"Move fast and break things" was the motto that built Facebook and Uber. Business analyst Jonathan Key argues in "Move Slow and Fix Things" that this era of cheap money and reckless growth is over. Key dissects the failures of the "Blitzscaling" model, where companies burned billions to acquire users without a path to profitability (WeWork, Bird Scooters). Key advocates for the "Zebra" model (sustainable, real revenue, black and white) over the "Unicorn" model (mythical, billion-dollar valuation).
He analyzes companies that prioritized product quality, ethical supply chains, and steady growth, showing that they are more resilient in economic downturns. The book is a manifesto for "Patient Capital." It challenges founders to build companies that solve actual problems rather than just disrupting regulations. Key argues that in a world of AI and complexity, breaking things is no longer a strategy-fixing them is.