Behind every polished brand and visionary leader lies a darker truth. Monsters in the Marketplace peels back the glossy façade of modern business to reveal a world built on manipulation, exploitation, and illusion. From tech messiahs and self-made billionaires to influencers and frauds, this book exposes how the Four Ps of marketing-Product, Price, Place, Promotion-have mutated into tools of deception.
Through gripping profiles of figures like Belle Gibson, Andrew Tate, Steve Jobs, and Mark Cuban, it unveils how charisma becomes control, and belief becomes a weapon. A searing examination of power, performance, and the price of success, Monsters in the Marketplace dares readers to question what-and who-they worship in the cathedral of capitalism.
Behind every polished brand and visionary leader lies a darker truth. Monsters in the Marketplace peels back the glossy façade of modern business to reveal a world built on manipulation, exploitation, and illusion. From tech messiahs and self-made billionaires to influencers and frauds, this book exposes how the Four Ps of marketing-Product, Price, Place, Promotion-have mutated into tools of deception.
Through gripping profiles of figures like Belle Gibson, Andrew Tate, Steve Jobs, and Mark Cuban, it unveils how charisma becomes control, and belief becomes a weapon. A searing examination of power, performance, and the price of success, Monsters in the Marketplace dares readers to question what-and who-they worship in the cathedral of capitalism.