3,99 €
OFFRE LISEUSES
Une liseuse achetée = une housse offerte* jusqu'au 21 juin
Marketing Management
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- FormatePub
- ISBN978-1-311-69463-8
- EAN9781311694638
- Date de parution06/01/2015
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurJPCA
Résumé
This book on Marketing Management is specially designed for those who are the students of MBA, PGDM & Executives. It introduces the reader to basic marketing concepts, equally applicable to students and industry practitioners. Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business.
It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products. Chapters in this book provide an overview of marketing and consider marketing in the context of the Business environment. The primary emphasis relates to making the organization customer focused. Issues such as market Research, Segmentation, Targeting and Positioning are examined.
How the effective use of marketing mix is essential to gain the competitive advantage. Decision relating to product, pricing, promotion and place are examined. Services marketing has become increasingly challenging due to the dynamic nature of the business environment. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success.
Social media facilitate communication between and among customers and organizations using customer centered, participatory online technologies. Overall, the book is intended to offer an insight into what marketing is all about. Marketing is about facilitating exchange, it is about allowing people the choices to be able to live the kind of lives they would wish for themselves and their families, and it delivers a standard of living, but above all marketing is about ensuring that business meets the needs of its customers.
It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products. Chapters in this book provide an overview of marketing and consider marketing in the context of the Business environment. The primary emphasis relates to making the organization customer focused. Issues such as market Research, Segmentation, Targeting and Positioning are examined.
How the effective use of marketing mix is essential to gain the competitive advantage. Decision relating to product, pricing, promotion and place are examined. Services marketing has become increasingly challenging due to the dynamic nature of the business environment. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success.
Social media facilitate communication between and among customers and organizations using customer centered, participatory online technologies. Overall, the book is intended to offer an insight into what marketing is all about. Marketing is about facilitating exchange, it is about allowing people the choices to be able to live the kind of lives they would wish for themselves and their families, and it delivers a standard of living, but above all marketing is about ensuring that business meets the needs of its customers.
