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Marketing Essentials: A Concise Guide and Primer
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
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- FormatePub
- ISBN8223565413
- EAN9798223565413
- Date de parution21/08/2023
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurDraft2Digital
Résumé
An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more.
Besides covering the core marketing concepts, we show you how to leverage the latest technologies, tools, and trends to develop winning marketing strategies to turbo-charge your business. Each topic is presented in a concise manner, with real-world examples and case studies that illustrate key concepts and strategies. The book's key features include its practical and actionable insights, making it a useful guide for those looking to apply the concepts of technology strategy in the real world.
Besides covering the core marketing concepts, we show you how to leverage the latest technologies, tools, and trends to develop winning marketing strategies to turbo-charge your business. Each topic is presented in a concise manner, with real-world examples and case studies that illustrate key concepts and strategies. The book's key features include its practical and actionable insights, making it a useful guide for those looking to apply the concepts of technology strategy in the real world.
