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Make it Clear. Speak and Write to Persuade and Inform
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- Nombre de pages360
- FormatePub
- ISBN978-0-262-36040-1
- EAN9780262360401
- Date de parution25/08/2020
- Protection num.Adobe DRM
- Taille44 Mo
- Infos supplémentairesepub
- ÉditeurThe MIT Press
Résumé
EFFECTIVE COMMUNICATION 101: An MIT professor with 40 years of teaching experience explains how to speak and write to get your ideas across. Starting with the basics-finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")-this essential resource is packed with advice on how to write to be understood, how to inspire, how to defeat writer's block, and much more.
You'll also learn about:. Why you should start with an empowerment promise and conclude by noting you delivered on that promise. How the combination of a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story make you and your work memorable. The VSN-C (Vision, Steps, News-Contributions) framework as an organizing structure and how to create and organize your ideas with a "broken-glass" outline .
How to prepare slides, writing and rewriting, and even choosing a type familyLearning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing-making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.
You'll also learn about:. Why you should start with an empowerment promise and conclude by noting you delivered on that promise. How the combination of a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story make you and your work memorable. The VSN-C (Vision, Steps, News-Contributions) framework as an organizing structure and how to create and organize your ideas with a "broken-glass" outline .
How to prepare slides, writing and rewriting, and even choosing a type familyLearning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing-making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.