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KEY ACCOUNT PLAN - Done right from the start!. How to use the strategic tool in key account management effec-tively and really benefit from it.
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- Nombre de pages112
- FormatePub
- ISBN978-3-6963-0622-9
- EAN9783696306229
- Date de parution13/05/2026
- Protection num.Digital Watermarking
- Taille908 Ko
- Infos supplémentairesepub
- ÉditeurBoD - Books on Demand
Résumé
Key account plans are considered indispensable and yet in many companies they are rather reluctantly filled out, ignored, inflated into a paper exercise or, on the contrary, bloated into slain documents. Between day-to-day operations and a lack of management involvement, the key account plan often loses its actual purpose: to be a strategic tool in key account management.
In this book, Hartmut Sieck shows why a well-made key account plan is much more than a template.
He explains in a practical way how a clearly structured KAP makes new potential visible, sharpens strategies, connects teams worldwide and even provides valuable insights to the customer himself. With his experience from over 20 years of key account management, he invites you to use key account plans consciously, focusedly and effectively for real results instead of mandatory tasks. In short: If you're going to have a key account plan, then do it right.
This book shows you how.
He explains in a practical way how a clearly structured KAP makes new potential visible, sharpens strategies, connects teams worldwide and even provides valuable insights to the customer himself. With his experience from over 20 years of key account management, he invites you to use key account plans consciously, focusedly and effectively for real results instead of mandatory tasks. In short: If you're going to have a key account plan, then do it right.
This book shows you how.
