It's Simply Publishing

The publishing industry has vastly changed, especially in the last few years. Today, indie publishing is the direction many new authors are taking as it has become easier for writers to do much of the work themselves. This book serves as a guide for the writer, taking them on the journey from original thought to a completed book they can hold in their hands. This book is divided into three parts - Writing, Marketing and Publishing.
Each part walks the reader through the steps it takes to develop their book into a completed manuscript, market the book long before its release, and then publish the book while retaining their rights and creative control. If you've ever had a dream of writing a book, the book you hold in your hands will support you on your journey of becoming a published author.