
Introduction to Growth Hacking
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- FormatePub
- ISBN978-1-393-64009-7
- EAN9781393640097
- Date de parution14/11/2019
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurRelay Publishing
Résumé
As start-ups can't rely on Super Bowl ads orMega-expensive billboards, they depend on growth hacking toback them up in cheaper ways. Any infant business can applygrowth hacking and if they do it in the right way they canprosper beyond their expectations. From Dropbox to Uber, theyall used growth hacking to reach their goals and achieveexponential growth rates. The only thing they had in commonwas product scalability.
So if a product has scalability growthhacking can become a powerful tool to spread it like firethrough word of mouth on a big scale.
As start-ups can't rely on Super Bowl ads orMega-expensive billboards, they depend on growth hacking toback them up in cheaper ways. Any infant business can applygrowth hacking and if they do it in the right way they canprosper beyond their expectations. From Dropbox to Uber, theyall used growth hacking to reach their goals and achieveexponential growth rates. The only thing they had in commonwas product scalability.
So if a product has scalability growthhacking can become a powerful tool to spread it like firethrough word of mouth on a big scale.