Intentional Lies. The Say-Do Gap and the Subconscious Drivers of Human Behavior

If you ask someone if they plan to eat healthier, exercise more, or buy sustainable products, the answer is almost always a resounding yes. Yet, global sales data tells a completely different story. There is a massive chasm between human intention and human action, fundamentally skewing how we understand ourselves and the market. Intentional Lies explores the psychological phenomenon known as the Say-Do Gap.
This hidden mechanic explains why traditional market research often fails miserably and why our own New Year's resolutions crumble by February. Our brains are hardwired to answer questions based on our idealized self-image, while our actual behavior is governed by primal, subconscious drivers prioritizing convenience, status, and instant gratification. The book dissects numerous real-world case studies where corporate giants lost billions by listening to what consumers said instead of observing what they did.
It reveals the invisible friction points that derail good intentions and the psychological triggers that actually initiate action. Master the art of interpreting true human behavior. By learning to navigate the space between spoken intentions and subconscious actions, you can build better products, communicate more effectively, and finally align your own goals with reality.