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Quite simply, influencers are people who havethe ability to reach your target audience becausethey already have developed a tribe, established afoothold in the market and have built trust withyour potential customer base. People listen to what influencers say. They followtheir advice and purchase the products and servicesthey recommend because they've done their job toconnect with their audience and to demonstrate theircommitment to providing value. This book will help answer your questions, and developyour own plan to become a successful influencer.
