Quyền Lực Biểu Tượng
E-book
5,99 €
SOLDES
Jusqu'à -70% sur une sélection d'articles*
Iconic Advantage: Don’t Chase the New, Innovate the Old
Par : ,Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- FormatePub
- ISBN978-1-68261-541-6
- EAN9781682615416
- Date de parution06/02/2018
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurPERMUTED PLATINUM
Résumé
Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations.
Many of the world's most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup."Soon has an uncanny ability to take mysteries and turn them into heuristics. He's done it on innovation and design, and now with Iconic Advantage."-Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business"This book explains why some brands are built to last and others seem doomed to perish.
It's a framework that every marketer can put into play right away."-Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
Many of the world's most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup."Soon has an uncanny ability to take mysteries and turn them into heuristics. He's done it on innovation and design, and now with Iconic Advantage."-Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business"This book explains why some brands are built to last and others seem doomed to perish.
It's a framework that every marketer can put into play right away."-Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
A propos de Soon Yu