How Social Media Really Works. How Things Works, #2

Social media doesn't work the way most people think it does. What looks like connection is optimization. What feels like choice is prediction. What spreads isn't truth, but what keeps attention alive. How Social Media Really Works is not a guide to posting better content. It's an inside look at the systems that decide what you see, who gets heard, and why influence concentrates in the same hands again and again.
This book explains the mechanics behind algorithms, virality, outrage, and monetized attention, without hype, without jargon, and without pretending the system is neutral.