Home Run Internet Marketing: A Nuts and Bolts Playbook to Higher Profits Through Social Media and Search Engine Optimization

Wouldn't it be great if Internet marketing was as easy as playing baseball? Now it can be! Using baseball as a metaphor, this book details real world tactics that Paul Kaufman has learned over his two decades helping companies and non-profits succeed online. You'll learn why your website must be in tip top shape so arriving visitors will buy your products or services. You'll see what common mistakes to avoid as you set up and maintain your social media presence.
Many people are wary of using search engine optimization (SEO) to enhance their rankings, but here you will find a step-by-step plan that easy to implement and maintain. Free of jargon and geek-speak, Home Run Internet Marketing is your playbook to better exposure on the web. As you red this entertaining, yet highly informative and practical book, you'll learn how to:- Engage with people using social media, earn their trust and lead them back to your website.- Use search engine optimization (SEO) to rank higher in the search engines for your targeted keywords.- Improve the design and functionality of your website so visitors become customers.- Use profit-generating hints and tips for the FaceBook, Twitter, LinkedIn and YouTube.