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Google Analytics 4 Playbook: The no-nonsense guide to tracking what matters and increasing conversions
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Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
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- FormatePub
- ISBN8233650246
- EAN9798233650246
- Date de parution02/04/2026
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurLinda Balsamo
Résumé
Most businesses have Google Analytics 4 installed. Very few use it well. They look at traffic. They report sessions. They celebrate pageviews. But they still cannot answer the only question that matters: what is actually driving revenue?Google Analytics 4 Playbook is a practical, no-nonsense guide for business owners, marketers, and operators who want to stop guessing and start using data to make better decisions.
This book shows you how to:. track the conversions that actually matter. understand where your customers really come from. find the leaks in your funnel. compare traffic sources by value, not vanity. read GA4 reports in a way that leads to actionThis is not a certification manual and not a technical reference written for analysts. It is a business-focused guide to using Google Analytics 4 to understand traffic, improve conversions, and turn data into revenue.
If you want a clearer view of what is working, what is wasting money, and what to fix next, this book will show you where to look.
This book shows you how to:. track the conversions that actually matter. understand where your customers really come from. find the leaks in your funnel. compare traffic sources by value, not vanity. read GA4 reports in a way that leads to actionThis is not a certification manual and not a technical reference written for analysts. It is a business-focused guide to using Google Analytics 4 to understand traffic, improve conversions, and turn data into revenue.
If you want a clearer view of what is working, what is wasting money, and what to fix next, this book will show you where to look.
