Generation Ageless. How Baby Boomers Are Changing the Way We Live Today…And They're Just Getting Started
Par : ,Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub protégé est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
- Non compatible avec un achat hors France métropolitaine
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- Nombre de pages320
- FormatePub
- ISBN978-0-06-174415-0
- EAN9780061744150
- Date de parution13/10/2009
- Protection num.Adobe DRM
- Infos supplémentairesepub
- ÉditeurHarper Business
Résumé
Generation Ageless-an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else.
Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J.
Walker Smith, Ph. D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments-Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists-to provide new insights into the world's most talked-about generation.
The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age-less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years.
Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age-less Boomers expect another twenty or thirty years of impact and influence-albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J.
Walker Smith, Ph. D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments-Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists-to provide new insights into the world's most talked-about generation.
The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age-less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years.
Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age-less Boomers expect another twenty or thirty years of impact and influence-albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
Generation Ageless-an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else.
Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J.
Walker Smith, Ph. D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments-Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists-to provide new insights into the world's most talked-about generation.
The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age-less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years.
Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age-less Boomers expect another twenty or thirty years of impact and influence-albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J.
Walker Smith, Ph. D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments-Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists-to provide new insights into the world's most talked-about generation.
The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age-less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years.
Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age-less Boomers expect another twenty or thirty years of impact and influence-albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
