SOLDES
Jusqu'à -70% sur une sélection d'articles*
Frictionless Funnel. Removing the Barriers Between You and Your Customer
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- Nombre de pages166
- FormatePub
- ISBN978-3-565-23016-7
- EAN9783565230167
- Date de parution08/02/2026
- Protection num.pas de protection
- Taille849 Ko
- Infos supplémentairesepub
- ÉditeurEmphaloz Publishing House
Résumé
Every click is a wall. Every form field is a hurdle. Every second of loading time is a locked door. In the digital economy, friction is the enemy of revenue. "The Frictionless Funnel" analyzes why 95% of potential customers drop off before buying and how to pave a smooth road to the checkout.
This book bridges the gap between marketing psychology and User Experience (UX) design. It forces you to walk a mile in your customer's digital shoes.
We audit the "leaky buckets" in your sales process: the confusing copy, the unnecessary account creation steps, the hidden shipping costs. You will learn the principle of "cognitive load"-if you make them think too hard, they will leave. Drawing on case studies from tech giants like Amazon and Uber, we show how removing a single click can add millions to the bottom line. But it's not just about technology; it's about empathy.
Do you respect your customer's time? This guide provides actionable checklists to streamline your landing pages, emails, and checkout flows. Stop making it hard for people to give you money.
We audit the "leaky buckets" in your sales process: the confusing copy, the unnecessary account creation steps, the hidden shipping costs. You will learn the principle of "cognitive load"-if you make them think too hard, they will leave. Drawing on case studies from tech giants like Amazon and Uber, we show how removing a single click can add millions to the bottom line. But it's not just about technology; it's about empathy.
Do you respect your customer's time? This guide provides actionable checklists to streamline your landing pages, emails, and checkout flows. Stop making it hard for people to give you money.