Facilitator’s Guide to Overcoming the Fear of Self-Promotion

Coach, teach, or facilitate self-employed professionals and creatives to promote themselves with confidence!Now you can lead your own programs based on C. J. Hayden's book Overcoming the Fear of Self-Promotion. With this companion Facilitator's Guide, you'll be able to coach and teach your clients, students, or book group to loosen the grip of fear and resistance when promoting themselves. Since 1999, Overcoming the Fear of Self-Promotion has been delivered as a course taken by hundreds of self-employed professionals and creatives.
Participants in this road-tested program learn specific, actionable techniques for managing the fear and resistance they have about marketing and selling. This Facilitator's Guide contains everything you need to deliver your own programs using the Overcoming Fear book as your text. It's the perfect solution for coaches, counselors, trainers, facilitators, professional associations, training schools, employers, and book groups who want to help self-employed pros overcome fear, resistance, and the inner critic.
In the Facilitator's Guide, you'll find: Step-by-step lesson plans, timelines, and homework assignments for each session of the program Marketing and enrollment tactics and tools to recruit your program participants Guidelines for teaching and coaching the program material to public groups, in-house teams, and individuals Tips and tricks to aid you in becoming a more successful coach and program leader An Appendix packed with sample web copy, emails, proposals, and a full student syllabus Whether you're an experienced coach, trainer, or facilitator, or just starting out, the Facilitator's Guide will equip you to deliver the powerful Overcoming Fear program as a confident leader.
Please note: To lead successful Overcoming Fear programs, you will need a copy of the Overcoming the Fear of Self-Promotion book in addition to this Facilitator's Guide.