Explosive Influence Tactics - E-book - ePub

1 Ch?ng? ??ur ?d? regularly. Y?ur prospects ??uld get b?r?d seeing th? ??m? ad ?ll th? time. St?ti?ti?? show people u?u?ll? ??? th? same ?d 7 tim?? b?f?r? they ??tu?ll? buy. Ju?t ?h?ng? th?m enough t? k??? th?m fr?m b?ing over-exposed. F?r example, if your ad ??id. "FREE Kill?r M?rk?ting E-book!", ??u ??uld ?h?ng? it l?t?r on t? "FREE Sizzling M?rk?ting E-book!"2 L?w?r th? ?h?n??? ?f n?g?tiv? w?rd-?f-m?uth m?rk?ting.
Y?u'll ?lw??? h?v? customers wh? are di???ti?fi?d. Tr? t? ?l???? them ?? mu?h ?? ????ibl?. You could give th?m a r?fund, discount, a fr?? ?r?du?t, a coupon, a rebate, a ??m?lim?nt, ?t?. Just b? ??lit? ?nd ?t?? calm if th?? ?r? angry ?r fru?tr?t?d with your business.3 Giv? ????l? a d??dlin? t? ?rd?r. Tell ????l? if th?? ?rd?r by S??t.15, 2002, they will g?t a di???unt ?r fr?? bonuses. Thi? will create an urgency ?? they d?n't put off bu?ing.