OFFRE LISEUSES
Une liseuse achetée = une housse offerte* jusqu'au 21 juin
Everything to know... Business is digital. Digital best practices & examples around the world: Asia, Europe, Middle-East, Americas,...
Par : , , ,Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format Multi-format est :
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- FormatMulti-format
- ISBN978-2-918866-99-2
- EAN9782918866992
- Date de parution07/03/2014
- Protection num.pas de protection
- Infos supplémentairesMulti-Format
- ÉditeurKawa (Editions)
Résumé
Digitization as a sustainable advantage in a connected world We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared - the market of cultural goods, media as well as industry have all came through it. Although a bit destabilizing, this phenomenon is quite fascinating and full of promises. Digital barely existed 15 years ago and it is now the focus of international attention.
From a business point of view, the digitization is spreading while products, services, brands or sectors are partially or completely transformed, taking into account the new technologies and the connected use of consumption. Social web has opened new fields and more generally, the Peer2Peer approach forces companies to redefine their process at every level : R&D, HR, IT, Marketing, Communication, Sales...
Such a challenge to take up! Digitization is a great opportunity to change rules and give new perspectives for any market or firm. How to benefit from this social digitization? What are the new business rules? How to inform, communicate and sell in the digital era while integrating mobility? These are all questions that this book aims to answer with 15 years hindsight : best practices, key success factors, current and future structural trends...
While living in 3 different continents (Europe, Asia, Middle East), the 4 authors of this book gathered their expertise to give a global insight of the digitizing world : . Emmanuel Fraysse (Paris) . Fahim Benchouk (Abu Dhabi) . Alexandre Michelin (Paris but only a week per month...) . Martin Pasquier (Singapore
From a business point of view, the digitization is spreading while products, services, brands or sectors are partially or completely transformed, taking into account the new technologies and the connected use of consumption. Social web has opened new fields and more generally, the Peer2Peer approach forces companies to redefine their process at every level : R&D, HR, IT, Marketing, Communication, Sales...
Such a challenge to take up! Digitization is a great opportunity to change rules and give new perspectives for any market or firm. How to benefit from this social digitization? What are the new business rules? How to inform, communicate and sell in the digital era while integrating mobility? These are all questions that this book aims to answer with 15 years hindsight : best practices, key success factors, current and future structural trends...
While living in 3 different continents (Europe, Asia, Middle East), the 4 authors of this book gathered their expertise to give a global insight of the digitizing world : . Emmanuel Fraysse (Paris) . Fahim Benchouk (Abu Dhabi) . Alexandre Michelin (Paris but only a week per month...) . Martin Pasquier (Singapore