Everything They Told You About Sales Is Wrong. The Myths, Mistakes and Misunderstandings That Cost Businesses Millions

Most business advice sounds convincing-until you compare it with what actually happens. Drawing on more than thirty years of experience in sales, marketing, management and consultancy, Grant Stanley challenges many of the accepted truths that businesses rarely question. Through humorous, thought-provoking and often surprising real-life stories from organisations including BT, American Express, Holland & Barrett, G4S and the UK Government, he exposes the myths surrounding sales training, CRM systems, KPIs, marketing, procurement and leadership. Rather than offering another methodology or miracle formula, Everything They Told You About Sales Is Wrong reveals why commercial success is usually built on trust, judgement, curiosity and common sense rather than scripts, processes and corporate theatre. Entertaining, evidence-driven and refreshingly honest, this is a book for business owners, managers, marketers, consultants and sales professionals who want to understand how business really works-not how training courses claim it should.