Event Experience

Par : Maksim Godovykh
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  • FormatePub
  • ISBN8230822998
  • EAN9798230822998
  • Date de parution15/05/2020
  • Protection num.pas de protection
  • Infos supplémentairesepub
  • ÉditeurIndependently Published

Résumé

Event Experience offers a thorough exploration of how to create, assess, and enhance event experiences. The book covers key aspects including the cognitive, emotional, sensory, and behavioral dimensions that shape how attendees interact with events. It provides insights into understanding what attendees expect and want, how to measure their satisfaction and loyalty, and how to effectively use both qualitative and quantitative methods for gathering data.
Dr. Maksim Godovykh has had the privilege of working with thousands of innovators, researchers, investors, and other stakeholders while leading government innovation programs, establishing innovation centers, incubators, technoparks, and venture funds, and spearheading transformative initiatives. His work extended beyond leadership to his own research projects, where he continued to advance progress and discovery.
His research has been published in leading international journals and featured in books, encyclopedias, industry magazines, and news media. He has developed multiple governmental programs and organized more than a hundred conferences, forums, conventions, trade shows, and other high-impact events. Maksim is passionate about developing projects that serve industry, governments, researchers, and other stakeholders, with a particular focus on empowering younger generations.
He believes that even the most profound knowledge must be transformed into action to inspire others, foster growth, and drive meaningful change.
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