Euphoria Prediction Theory

Euphoria Prediction Theory is a revolutionary explanation of human pleasure. Most people believe orgasm is the peak of pleasure. But scientific evidence shows that human evolution never selected orgasm as true satisfaction. The brain does not reward sexual completion - it only rewards the prediction of future possibilities. In this book, Philip N O explains how euphoria is created inside the mind, not in the body.
Pleasure is a cognitive event. It is produced when the brain anticipates meaning, safety, connection and achievement. This insight breaks the entire cultural illusion of orgasm addiction. This book reveals the real law of pleasure that controls human behaviour. It gives a new scientific map to understand desire, happiness, motivation and human relationships.