Economy, Company, Management. Introduction to Business Administration

This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions: - What is the relevant macroeconomic context for a company? - What are the main characteristics of a company? - Which tasks does managing a company involve? - How important is the environment of a company? - Which goals does a company pursue? The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.