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Doing Business In China. How to Profit in the World's Fastest Growing Market
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- Nombre de pages304
- FormatePub
- ISBN978-0-7595-6959-1
- EAN9780759569591
- Date de parution30/11/2007
- Protection num.Adobe DRM
- Infos supplémentairesepub
- ÉditeurBusiness Plus
Résumé
It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment.
Sections include: Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more. Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. Understanding Cultural Differences: Vital topics include "Basic Communication, " "Talking Politics, " "The Little Things, " and more.
Sales & Marketing: How to promote and move products and services to Chinese consumers.
Sections include: Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more. Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. Understanding Cultural Differences: Vital topics include "Basic Communication, " "Talking Politics, " "The Little Things, " and more.
Sales & Marketing: How to promote and move products and services to Chinese consumers.



