Designing Competitive Advantage

Why do well-run companies still lose strategic ground?Designing Competitive Advantage is a leadership novel about decision-making under pressure - and why competitive advantage is increasingly shaped outside the organization rather than inside it. Told through the perspective of a senior executive, the book explores how leadership changes when suppliers are no longer interchangeable, markets move faster than internal processes, and choices must be made before certainty is available.
Cost savings, efficiency, and control still matter - but they no longer explain outcomes. Instead, advantage emerges from how leaders read dependencies, design conditions, and take responsibility for decisions that cannot be delegated or optimized away. Written as a business novel rather than a manual, this book is for executives and senior leaders who are less interested in tools and frameworks - and more interested in understanding why some organizations remain relevant while others quietly fall behind.