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Design With You in Mind: The Form Collective Story

Par : Josephina Serra, Lauren Webb
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  • FormatePub
  • ISBN978-1-0695104-3-3
  • EAN9781069510433
  • Date de parution08/01/2026
  • Protection num.pas de protection
  • Infos supplémentairesepub
  • ÉditeurIsleFlow Content Studio Inc.

Résumé

Behind every stunning interior lies a world of unexpected challenges, creative solutions, and the systems required to make them a reality. In Design With You in Mind, award-winning designers Josephina Serra and Lauren Webb share the unfiltered story of how they built Form Collective from a startup into one of Vancouver's trusted design firms. Whether you are a homeowner ready to build, a contractor seeking new design partners, or an industry professional looking to scale your business, this book offers a blueprint for excellence built on balance.
A New Approach to DesignMove beyond purely aesthetic-driven design. Josephina and Lauren introduce their philosophy of "Design With You in Mind, " a client-centered approach that prioritizes functional space planning and human experience over fleeting trends. Discover how they refined the client experience with transparent, fixed-fee pricing models and a structured 6-step design process that turns chaos into clarity.
From process to project management, this book details The Renovation Roadmap: Form Collective reveals the systems they use to plan and manage interior design projects, helping develop a solid remodeling project plan for complex renovations. From small space condominium updates to large-scale transformations, learn to navigate the construction process, manage budgets, and avoid common pitfalls. Sustainable Interior Design: A deep dive into the future of building, featuring the award-winning Phoenix House (Canada's first carbon-neutral home) and the heritage net-zero building project at East 11th.
Discover how to align with the right consultants and trades to select materials such as hemp insulation and low-carbon finishes without sacrificing luxury. The Business of Design: Practical insights into interior design business operations and professional practice. Learn how to scale from a partnership to a team, implement the Traction EOS system, and build a culture that retains top talent. Commercial & Hospitality Excellence: Case studies on creating brand-aligned spaces for commercial office and restaurant hospitality design, including the challenges of remote project management in Las Vegas and Newfoundland.
Construction Management: How to successfully manage the delicate balance of working with contractors. Learn the Integrated Design Process (IDP) and communication protocols that keep projects on track and build trust between trades and clients.  Real Stories, Real LessonsFrom the "funny files" of furniture delivery disasters to the triumphs of being named two-time finalists for Western Living's Designer of the Year (Robert Ledingham Memorial Award), this book is candid, educational, and inspiring.
It bridges the gap between the technical realities of building and the creative vision of modern home decor. Whether you are planning your dream home or building your design legacy, Design With You in Mind proves that superior design stems not just from artistic expression, but from a synthesis of beauty, practicality, and responsibility.