I'm Fernando de la Rosa (@titonet), and I like to define myself with an ABC profile: Academic, Business, and Consultant. As an academic, I've been teaching in business schools for over 20 years and I'm the author of the blog titonet.com, where I share ideas on data, decision-making, and artificial intelligence. I learn every day from my students and readers. In the business world, I have founded and led four digital companies.
This experience allows me to translate complex concepts into practical tools that can be applied to real business challenges. As a consultant, I have worked with companies of all sizes in their digital and cultural transformation. I know how to help people think more clearly in uncertain environments. I'm the author of DATA, Decisiones x Datos, and the ChatGPT Guide-three books designed to help you understand how to use data and AI to make better decisions.
Everything I think and learn, I share on titonet.com. If any of my ideas resonate with you, I'd be happy to connect.
This experience allows me to translate complex concepts into practical tools that can be applied to real business challenges. As a consultant, I have worked with companies of all sizes in their digital and cultural transformation. I know how to help people think more clearly in uncertain environments. I'm the author of DATA, Decisiones x Datos, and the ChatGPT Guide-three books designed to help you understand how to use data and AI to make better decisions.
Everything I think and learn, I share on titonet.com. If any of my ideas resonate with you, I'd be happy to connect.






