Create Your Own Unique Online Brand - E-book - ePub

Br?nding h?? ?v?lv?d fr?m n?n??n?i??l tr?d?m?rk names to d???ri?tiv? words that tell ????l? wh? you are and wh?t your ????i?n is in life. T?k?, f?r in?t?n??, X?r?x: thi? n?m? h?d n? r??l m??ning until the m??hin?? ??m? ?ut ?nd people u??d th?m as a ??mm?n m??ning for ?h?t?????ing papers. While the br?nd is n?w kn?wn w?rldwid?, th? brand h?? b??n ??m?l?t?l? dilut?d int? a g?n?ri? m??ning that i? h?rd t? d?f?nd as b?ing uni?u? and expressive ?f a ??m??n? brand.
In ?rd?r t? ?r??t? a brand name today, ??u want to give ????i?l ?tt?nti?n t? the qualities that make thi? name unique ?nd how it is descriptive ?f what ??u do or who ??u ?r? in business ?r lif?.