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Crash Course. The American Automobile Industry's Road from Glory to Disaster
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- Nombre de pages320
- FormatePub
- ISBN978-1-58836-891-1
- EAN9781588368911
- Date de parution05/01/2010
- Protection num.Adobe DRM
- Taille6 Mo
- Infos supplémentairesepub
- ÉditeurRandom House
Résumé
With an updated Afterword by the author. This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies-once proud symbols of prosperity-through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit's boardrooms to the White House.
Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industry-the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administration's stake in Detroit's recovery-Crash Course addresses a critical question: America bailed out GM, but who will bail out America?
Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industry-the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administration's stake in Detroit's recovery-Crash Course addresses a critical question: America bailed out GM, but who will bail out America?