SOLDES
Jusqu'à -70% sur une sélection d'articles*
Converted. The Data-Driven Way to Win Customers' Hearts
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub protégé est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
- Non compatible avec un achat hors France métropolitaine
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- Nombre de pages192
- FormatePub
- ISBN978-0-593-42066-9
- EAN9780593420669
- Date de parution22/02/2022
- Protection num.Adobe DRM
- Taille2 Mo
- Infos supplémentairesepub
- ÉditeurPortfolio
Résumé
When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data.
And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you'll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: .
Understand the full value of each relationship . Engage in an ongoing conversation with your best customers . Ask the right questions so you can anticipate your customers' needs . Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you'll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: .
Understand the full value of each relationship . Engage in an ongoing conversation with your best customers . Ask the right questions so you can anticipate your customers' needs . Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.