Author
Clipped Economies. The Hidden History and Psychological Grip of the Coupon Industry
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- Nombre de pages178
- FormatePub
- ISBN978-3-565-29765-8
- EAN9783565297658
- Date de parution06/03/2026
- Protection num.pas de protection
- Taille768 Ko
- Infos supplémentairesepub
- ÉditeurEmphaloz Publishing House
Résumé
At first glance, a coupon is simply a generous gesture from a brand, a small piece of paper or digital code offering a welcome discount. However, beneath this facade of savings lies a highly sophisticated, multi-billion-dollar economic engine that has quietly shaped consumer habits for over a century.
The true utility of the coupon is not to save the consumer money, but to solve complex corporate problems.
It is the ultimate tool for price discrimination-allowing a company to charge full price to those who don't care, while capturing price-sensitive buyers who are willing to trade their time to cut out a piece of paper. Moreover, coupons serve as one of the earliest and most effective forms of targeted data collection. This book traces the evolution of the discount from Coca-Cola's first handwritten vouchers to today's hyper-targeted algorithmic promo codes.
You will uncover how extreme couponing exploits system glitches, why brands intentionally make redemption difficult, and how the psychology of the "deal" overrides our logical budgeting. Look past the promised savings. By understanding the true economic mechanics of the discount, you can decipher the invisible strings attached to every promotional offer you receive.
It is the ultimate tool for price discrimination-allowing a company to charge full price to those who don't care, while capturing price-sensitive buyers who are willing to trade their time to cut out a piece of paper. Moreover, coupons serve as one of the earliest and most effective forms of targeted data collection. This book traces the evolution of the discount from Coca-Cola's first handwritten vouchers to today's hyper-targeted algorithmic promo codes.
You will uncover how extreme couponing exploits system glitches, why brands intentionally make redemption difficult, and how the psychology of the "deal" overrides our logical budgeting. Look past the promised savings. By understanding the true economic mechanics of the discount, you can decipher the invisible strings attached to every promotional offer you receive.