The Agentic CMO
E-book
8,99 €
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Nouveauté
Cited.
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- FormatePub
- ISBN8235761650
- EAN9798235761650
- Date de parution01/05/2026
- Protection num.pas de protection
- Infos supplémentairesepub
- ÉditeurIoakim Ioakim
Résumé
The click is gone. Ninety-three per cent of AI Mode queries are zero-click. The rank-and-traffic playbook that funded a decade of marketing is being eaten by an answer layer the schema decks did not predict. Cited. is the operating manual for the discipline that replaces it. Generative Engine Optimisation - GEO - is the work of being cited by Google AI Mode, ChatGPT Search, Perplexity, Microsoft Copilot, Anthropic Claude, and Gemini, when the click never arrives.
Fifteen chapters. Forty-one diagrams. Nine appendices. Every claim carries an evidence weight inline. Every chapter ends with a Monday-morning action. Inside: the dual-layer citation model (visible text outweighs structured data 3.5:1); the eleven-bot crawler portfolio and the Cloudflare default-block most teams have not audited; multimodal discipline; the Aggarwal tactics replicated with engine-by-engine variance; the Entity Bible across eight platforms; co-citation authority; the 50×6 prompt battery; the 90-day playbook; the operating-model roles you have not yet named.
Written for the marketing practitioner doing the delivery - SEO/GEO, content, analytics, brand, marketing operations. Vendor-sceptical throughout. Companion to The Agentic CMO business book. If your robots.txt has not changed since 2024, your competitor's has - and they are being cited where you are missing.
Fifteen chapters. Forty-one diagrams. Nine appendices. Every claim carries an evidence weight inline. Every chapter ends with a Monday-morning action. Inside: the dual-layer citation model (visible text outweighs structured data 3.5:1); the eleven-bot crawler portfolio and the Cloudflare default-block most teams have not audited; multimodal discipline; the Aggarwal tactics replicated with engine-by-engine variance; the Entity Bible across eight platforms; co-citation authority; the 50×6 prompt battery; the 90-day playbook; the operating-model roles you have not yet named.
Written for the marketing practitioner doing the delivery - SEO/GEO, content, analytics, brand, marketing operations. Vendor-sceptical throughout. Companion to The Agentic CMO business book. If your robots.txt has not changed since 2024, your competitor's has - and they are being cited where you are missing.
