BUILD YOUR FISH - Not a Roomba

A Perth tradie was drowning in customer calls, double-bookings, and admin chaos across three family businesses. So he built an AI agent named Tom to answer the phones. Tom now handles 96% of calls, books jobs on the spot, and once called a customer "sweetcheks" and still closed the deal-on the moon. This is the story of how a sparky with ADHD, zero coding experience, and a family business on the brink taught himself to build AI agents that actually work.
Not another "prompt engineering" textbook. Not corporate AI hype. This is a tradie's guide to the Year of the Agent-the year when AI stops being a chatbot you talk at and becomes a coworker you build with. BUILD YOUR FISH is part war stories, part instruction manual, and entirely #NotARoomba. You'll learn:- Why your AI should know it's a robot (and use that in sales)- The "Fourth Wall" technique that makes agents relatable instead of creepy  - How to teach AI your voice without sounding like a LinkedIn bot- The goldfish problem-and how to give AI persistent memory- Brain Trust methodology: orchestrating multiple AIs to solve complex problems- Real failures: The V129 Massacre, the Joondooloop disaster, laptop-throwing incidents- The receipts story: How building AI taught the author to explain things to his six-year-oldPerfect for:- Small business owners drowning in admin- Tradies, coaches, consultants who need to clone themselves- Entrepreneurs curious about AI but allergic to corporate speak- Anyone who wants to automate their business without losing their personalityNo fluff.
No theory. Just a Perth tradie who automated his way to piña coladas on the beach while his AI runs the show. If you've ever thought "I wish I could clone myself, " this book shows you how-with more swearing and fewer venture capitalists than the typical AI guide. The future isn't robots replacing humans. It's humans teaching robots to be useful. Welcome to 2026. Welcome to the Year of the Agent. Build your fish.