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Break Through The Noise. The Nine Rules to Capture Global Attention
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- Nombre de pages224
- FormatePub
- ISBN978-1-328-61860-3
- EAN9781328618603
- Date de parution09/07/2019
- Protection num.Adobe DRM
- Infos supplémentairesepub
- ÉditeurHarper Business
Résumé
The odds of getting a video onto YouTube's front page are 1-in-2, 000, 0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune. Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.
This is more than a marketing book-it's a playbook for capturing global attention: The Nine Rules of Shareability: Learn the nine-step framework Tim Staples uses to make content go viral, launching products and services without a massive ad spend. Master the Algorithms: Go behind the scenes to see how to make YouTube, Facebook, and Google's systems work for you, not against you. Scalable Word-of-Mouth: Discover the science of "shareability" and turn your audience into brand ambassadors who spread your message for free.
Real-World Case Studies: See exactly how these rules helped launch a global brand with Cristiano Ronaldo, took a pet food company to an IPO, and made Cricket Wireless a social media giant.
Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune. Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.
This is more than a marketing book-it's a playbook for capturing global attention: The Nine Rules of Shareability: Learn the nine-step framework Tim Staples uses to make content go viral, launching products and services without a massive ad spend. Master the Algorithms: Go behind the scenes to see how to make YouTube, Facebook, and Google's systems work for you, not against you. Scalable Word-of-Mouth: Discover the science of "shareability" and turn your audience into brand ambassadors who spread your message for free.
Real-World Case Studies: See exactly how these rules helped launch a global brand with Cristiano Ronaldo, took a pet food company to an IPO, and made Cricket Wireless a social media giant.