Brand Management - E-book - ePub

Brand plays the role of differentiating products of one produceror manufacturer from another. Brand generally offers twothings one is products and the other is services. SuccessfulBrand management is very important for creating a strong andpowerful brand. It requires one to follow a number ofstrategies. Establishing consumer's faith and trust in a brand isnot an easy task. Each and every brand element matters whenit comes to successful branding be it brand name, brand logo, packaging design, pricing and much more.
There must be amutual understanding between the brand and the consumer. Using high-end technology and providing quality products to theconsumer is essential for gaining their trust. Advertisements andPromotion also plays a big role in creating brand awarenessand equity. Nothing should be underestimated or given lowimportance when it comes to establishing a strong and faithfulbrand.