OFFRE LISEUSES
Une liseuse achetée = une housse offerte* jusqu'au 21 juin
Bad Breath Empire. How a Floor Cleaner Invented a Medical Condition to Make Millions
Par :Formats :
Disponible dans votre compte client Decitre ou Furet du Nord dès validation de votre commande. Le format ePub est :
- Compatible avec une lecture sur My Vivlio (smartphone, tablette, ordinateur)
- Compatible avec une lecture sur liseuses Vivlio
- Pour les liseuses autres que Vivlio, vous devez utiliser le logiciel Adobe Digital Edition. Non compatible avec la lecture sur les liseuses Kindle, Remarkable et Sony
, qui est-ce ?Notre partenaire de plateforme de lecture numérique où vous retrouverez l'ensemble de vos ebooks gratuitement
Pour en savoir plus sur nos ebooks, consultez notre aide en ligne ici
C'est si simple ! Lisez votre ebook avec l'app Vivlio sur votre tablette, mobile ou ordinateur :
- Nombre de pages148
- FormatePub
- ISBN978-3-565-25493-4
- EAN9783565254934
- Date de parution17/02/2026
- Protection num.pas de protection
- Taille666 Ko
- Infos supplémentairesepub
- ÉditeurEmphaloz Publishing House
Résumé
Before the 1920s, "halitosis" was an obscure medical term that nobody cared about, and Listerine was a pungent liquid used to clean hospital floors and treat Gonorrhea. "The Bad Breath Empire" tells the audacious story of Gerard Lambert, the marketing genius who didn't just sell a product-he sold a new anxiety.
This book deconstructs one of the most successful marketing campaigns in history. Lambert took a general-purpose antiseptic and rebranded it as the cure for "chronic halitosis, " positioning bad breath not as a hygiene issue but as a social death sentence that would prevent you from getting married or hired.
Through aggressive "whisper copy" advertisements featuring sad bridesmaids ("Always a bridesmaid, never a bride"), he shamed an entire nation into rinsing their mouths with floor cleaner. It is a masterclass in "constructive discontent"-the art of making consumers feel inadequate so you can sell them the solution. This book challenges entrepreneurs to look at their products differently: Are you selling a liquid, or are you selling social insurance?
Through aggressive "whisper copy" advertisements featuring sad bridesmaids ("Always a bridesmaid, never a bride"), he shamed an entire nation into rinsing their mouths with floor cleaner. It is a masterclass in "constructive discontent"-the art of making consumers feel inadequate so you can sell them the solution. This book challenges entrepreneurs to look at their products differently: Are you selling a liquid, or are you selling social insurance?
