Anatomy of Trend

Anatomy of Trend is your roadmap to mastering the forces that shape culture, business, and influence in a world that changes by the hour. It isn't another book about chasing what's popular-it's a playbook for understanding why trends emerge, how they grow, and how you can consistently spot, ride, and even create them without wasting time, money, or credibility. Through a practical, step-by-step framework, this book shows you how to break down the DNA of any movement, build your own "trend intelligence system, " and launch powerful experiments that drive real results-whether your goal is growing your brand, expanding your audience, or leading your industry.
You'll learn how to separate fleeting fads from enduring opportunities, seed your ideas into culture, avoid costly traps that drain businesses and creators alike, and future-proof your career by becoming a trusted voice others look to for what's next. Packed with actionable strategies, real-world examples, and tools you can use immediately, Anatomy of Trend will transform the way you see the shifting landscape around you.
You won't just keep up with culture-you'll shape it, turning every wave into an opportunity to grow, differentiate, and lead.