As a child Tamara Macfarlane practically lived in Blackwell's Children's Bookshop in Oxford. Later in Cambridge she read more children's books whilst studying English and Education and specialising in Children's Literature. After a number of years spent as a literacy co-ordinator trying to persuade children in schools that the world inside books was generally a lot more interesting than the real world, Tamara had her first child and decided she would like to live in a children's bookshop again.
As she couldn't find one that she liked she founded the award winning Tales on Moon Lane bookshop in Herne Hill, subsequently opening a second shop in Primrose Hill, filling it with even more of her favourite books.
As she couldn't find one that she liked she founded the award winning Tales on Moon Lane bookshop in Herne Hill, subsequently opening a second shop in Primrose Hill, filling it with even more of her favourite books.
