Agency of One

You don't need a team. You need a better model. For decades, the creative industry told you that bigger was better - more people, more overhead, more layers between a good idea and the client who needs it. That model is breaking down. And for seasoned creative professionals, the timing couldn't be better. Agency of One makes a simple, radical argument: an experienced creative director, brand strategist, or creative producer - armed with the right tools and direct client relationships - can do the work of an entire traditional agency.
Not a watered-down version of it. The real thing. Written by Glenn Pajarito-a creative director with twenty years working with brands including Google, NBC, Samsung, Anheuser-Busch, LEGO, American Airlines, NBA, Microsoft, Target, and hundreds more. This book is the blueprint for building a one-person agency that outperforms, out-earns, and outmaneuvers the firms you used to work for. You'll learn how to price your work, structure client relationships, use AI as a genuine force multiplier, build a bench of collaborators without adding payroll, and define a version of success that doesn't require sacrificing your time, autonomy, or creative standards to achieve it.
This is not a book about freelancing. Freelancers execute tasks. An Agency of One runs the show. If you've spent years building skills across strategy, creative, and production - and you're ready to put them to work on your own terms - this is the book you've been waiting for.