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The Multiplier. Trust Compounds Value: Become the Obvious Choice
This book celebrates TRUST. When someone gifts or quotes it, you know what they value.???????Most business advice says compete harder. Be better. Be faster. Be cheaper. Everyone chasing the same opportunities on the same terms. A race to the bottom. Nobody wins. Instead: provide what cannot be replicated. Build trust into every agreement, earned through years of integrity. Make saying no irrational.
Become the obvious choice. Everyone wins. This book shows you how. A quick read. A lifetime of rereading. TABLE OF CONTENTSINTRODUCTION THE FIRST TIME IT DAWNED MY FIRST BIG BREAK THE DESTINATION PRINCIPLE 1: OFFER VALUE Choose Worthy Endeavours1.1 What is the underlying value?1.2 Can it be scaled?1.3 What is the risk?PRINCIPLE 2: BE UNIQUE Find What Makes You Distinct2.1 What makes your offering special?2.2 What makes your customers special?2.3 Is your story uniting customers with your offering?PRINCIPLE 3: BECOME VITAL What Would Make You Indispensable3.1 What makes your offering crucial?3.2 What standards do you uphold?3.3 What value do you deliver that nobody else can?PRINCIPLE 4: BUILD TRUST (THE MULTIPLIER)Keep Your Word4.1 Do You Keep Your Promises - Always?4.2 Do You Act In Their Best Interest - Always?4.3 When Will You Walk Away?TRUST COMPOUNDS - How Reputation Is BuiltCONCLUSION - The Only ChoicePERSONAL NOTETHE NUMBERS VOCABULARYOVERVIEW
Become the obvious choice. Everyone wins. This book shows you how. A quick read. A lifetime of rereading. TABLE OF CONTENTSINTRODUCTION THE FIRST TIME IT DAWNED MY FIRST BIG BREAK THE DESTINATION PRINCIPLE 1: OFFER VALUE Choose Worthy Endeavours1.1 What is the underlying value?1.2 Can it be scaled?1.3 What is the risk?PRINCIPLE 2: BE UNIQUE Find What Makes You Distinct2.1 What makes your offering special?2.2 What makes your customers special?2.3 Is your story uniting customers with your offering?PRINCIPLE 3: BECOME VITAL What Would Make You Indispensable3.1 What makes your offering crucial?3.2 What standards do you uphold?3.3 What value do you deliver that nobody else can?PRINCIPLE 4: BUILD TRUST (THE MULTIPLIER)Keep Your Word4.1 Do You Keep Your Promises - Always?4.2 Do You Act In Their Best Interest - Always?4.3 When Will You Walk Away?TRUST COMPOUNDS - How Reputation Is BuiltCONCLUSION - The Only ChoicePERSONAL NOTETHE NUMBERS VOCABULARYOVERVIEW
