Katja Potgieter

We live in a world that worships the "Big Idea." We celebrate the visionaries, the disruptors, and the creatives who dream up the next big thing. But there is a quiet, often ignored truth behind every success story you've ever admired: the idea is only the spark; the admin is the fuel. I wrote this book because I've seen this story play out too many times. I've seen brilliant companies nearly collapse because "everyone" was responsible for communication, which meant no one was.
I've seen owners lose tens of thousands of rands (South African currency) simply because they were too busy "creating" to check their bank statements.