MARIA ALEJANDRA ESCOBAR HUERTA

What if the real problem with most marketing isn't visibility but believability? In The B. R. A. N. D and Trust F. U. N. N. E. L Method, María Alejandra Escobar Huertas challenges the obsession with virality, likes, and empty attention, and introduces a smarter path to growth: building trust as a system. Through a practical neuromarketing lens, she shows why people buy, why they hesitate, and how brands can reduce uncertainty, strengthen credibility, and turn interest into real revenue.
This book is a hands-on guide for founders, marketers, and business leaders who want more than noise. Inside, readers will discover the B. R. A. N. D. Core, the Trust Stack, conversion-driven funnel design, pricing as a trust signal, campaign sequencing that does not rely on virality, ethical premiumization, and retention strategies that turn first-time buyers into loyal customers. Grounded in real case applications across e-commerce, specialty coffee, and services, this book offers a clear, modern framework for building brands that people do not just notice but believe in