Susan Riccobon

From Stuck to Unstoppable serves as a roadmap for small business owners, providing the essential knowledge, mindset, and practical exercises needed to transform their business. It goes beyond being just a how-to guide on the basics of business; it focuses on cultivating an entrepreneurial mindset. The aim is to empower owners to face setbacks with resilience, think creatively when confronted with challenges, and stay focused on their vision as they grow their businesses.
I developed the S. W. E. A. T. principles to guide small business owners on their growth journey. S. W. E. A. T. stands for Strength, Weakness, Energy, Action, and Taking Control. These principles are vital for both business development and personal growth, as a business can only reach its full potential when its owner does as well. Success in business follows when the owner evolves and implements effective strategies.
By the end of this insightful book, readers will learn that true business growth begins when owners prioritise steering their business rather than merely getting caught up in daily tasks. This isn't just a how-to guide covering the basics of business; it's focused on developing the entrepreneurial mindset. It aims to equip them to face setbacks with resilience, think creatively in the face of challenges, and remain focused on their vision as they grow their business.